Monday, October 27, 2014


Aside from her global dominating chart success Beyoncé has also been known to be very business savvy. Over the years she has worked with very big companies as far as Pepsi endorsements, L' Oreal & early in the 2000's she even launched a clothing line House of Dereon with her mother Tina Knowles. After all of her success in the entertainment business many wonder what could she possibly do next? 

Find out after the jump. 

WWD has reported on the business venture in a interview stating:

Beyoncé will be teaming up with London-based clothing brand Top Shop that will be something more than just a collaboration but a full on business opportunity. 

"Beyoncé Knowles and London-based Topshop have formed a 50-50 joint venture company, Parkwood Topshop Athletic Ltd., to produce an athletic streetwear brand, WWD has learned. It could launch in stores and online in fall 2015 at the earliest.
The deal is expected to be unveiled by Topshop in London today.
“This not a collaboration. This is about building a brand and building a business — a separate, proper business, with separate overhead and a separate office,” Topshop owner Sir Philip Green told WWD in an interview Sunday.

“I have always loved Topshop for their fashion credentials and forward thinking,” Beyoncé said.

An athletic brand with Topshop seems like destiny, given the retailer’s edgy, out-there DNA, and Beyoncé’s penchant for va-va-voom attention grabbers, on or off the red carpet. Topshop gives the leggy singer another theater to show off her assets and broadcast her fierce message of sexuality and empowering females that she brings to the stage and screen. She said she would work with the product development team Topshop puts in place to “create and produce a technical and fashion-led collection” and “participate in all aspects of the partnership.”
Beyoncé becomes Topshop’s vehicle to enter activewear, which is currently one of retailing’s hottest categories, and to make a strong statement with the backing of a superstar. Aside from the revenue potential, Green underscored the social-media potential, given the celebrity’s global popularity. She has 19 million followers on Instagram, while Topshop has 3.2 million."

This definitely sounds like a great idea that will continue to launch Beyoncé into legendary status. While many agree that it's time for her to take some time off she continues to make great choices when it comes to her brand & going to the next level.

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