The clothing brand Diesel have used their platform to bring awareness to negativity, but more importantly social media hate. The have enlisted the help of Nicki Minaj to create a fashion line for their new Haute Couture campaign. She takes the forefront of the line that he has named The Bad Guy. It is the promo commercial that voices the awareness in a bold & in your face manner that will get many people to listen.
Check it out below.
The them of the visual display the message, "online hate is inevitable, but caring about it is optional". Along side Minaj rappr Gucci Mane & Bella Throne also appear in the promo.