Wednesday, September 16, 2009

Ms. Knowles Inks New Deal

After years of sponsoring other companies like Emporio Armani Diamonds and Tommy Hilfiger Beyonce has inked a deal with fragrance house Coty to begin working on launching her very own fragrance. She tells, "For me, fragrance reflects a woman's attitude and unique sense of style. "While I love various perfumes, I haven't found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that's reflective of my inner power." The new fragrance that has not been named yet is scheduled to hit stores in Spring 2010, which could earn Ms. Knowles $20 million over the next 3 years.

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