Tuesday, December 1, 2020


Power couple Ciara & Russell Wilson are quickly blossoming into the world of entrepreneurship. The pair have announced the launch of their new fashion brand The House of LR&C. 

More details below. 

The exciting new was delivered via Vogue of the new brand LR&C that stands for Love, Respect & Care. Russell & CiCi are combining the world of fashion with philanthropy with the help of Human Nation they’ll help them bring their streetwear line to the masses. 

“Financially accessible and consciously created, it’s sure to speak to ethically-minded consumers. Still, what sets Human Nation apart is the way it directly benefits those in need. For each purchase made, the company will donate 3% to the Why Not You Foundation, a non-profit centered on children’s health, education, and fighting systemic poverty. By building on the altruistic business model established by Wilson’s Good Man Brand—which has already raised more than a million dollars for causes related to kids since 2016—the Wilsons aim to uplift their customers and community.”

Ciara & husband Russell teamed up with Christine Day for the venture. Day is a veteran in the retail industry who has worked with Starbucks. Russell spoke on LR&C stating,

“It’s really about how we can take sports, fashion, music, and democratize them to create opportunities for the next generation.”

Ciara went on to add,

“This process has continuously inspired me. We have a tremendous opportunity to impact with The House of LR&C, and that keeps me motivated.”

You can learn more about The House of LR&C on the official website HERE

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