Tuesday, October 14, 2014

DEF JAM CEO EXPLAINS MARIAH CAREY'S LOW ALBUM SALES


Earlier this year music veteran Mariah Carey released her latest music offering Me. I Am Mariah...The Elusive Chanteuse. While before it's release she managed to release a few singles that didn't do so well on the music charts followed by the album being lost in history. The album pulled in embarrassing numbers making it Mariah's lowest selling album of her entire career. In efforts of doing damage control CEO of her record label Def Jam has spoken out on what he believes the reasoning is behind her low album sales.

Find out what he had to say after the jump. 

Inmate interview with Billboard Biz CEO Steve Bartels explains the unfortunate success of Mariah's latest studio album. 

"Listen, sometimes an artist — and in the case of Mariah, an artist I’ve worked with for 10 years — makes an amazing album that just doesn’t connect with the audience. Of course that is very disappointing, but it would be impossible to pinpoint that down to just one thing. I’ve enjoyed incredible success with Mariah and many of those hit songs and albums have made Billboard history. But this latest effort just didn’t go all the way."


While Steve may be right that the audience did not connect with the album I believe he can be partially blame it on or single selections. Quite honestly much of the music did not live up to Mariah's former chart success as in the earlier years of her career. 

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