Earlier this week Rihanna found out that her latest album ANTI has received 8 Grammy nominations & now she has yet another reason to celebrate. For sometime now she has been collaborating with the PUMA brand on sneakers that her fans have fallen in love with. Ri's star power is helping the shoes sales skyrocket.
Find out more below.
The FENTY X PUMA velvet creeper sneakers went on sale yesterday morning (12/8) at 10 am & once the 11 o' clock hour arrived the sneakers had sold out. Billy Walsh who is the apart of the sneakers operation had found out the great news when he & Ms. Fenty were awarded with the 'Shoe of the Year' award at the FN Achievement Awards.
The CEO of Puma Bjorn Gulden spoke about Rihanna & the relationship that she has with the brand/company:
"Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, are ambition - all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women's training was very important. Rihanna was a natural choice for us. We're delighted to have her as a partner, and we're looking forward to what's to come."