Tuesday, December 3, 2013


Power couple Beyonce & Jay-Z have decided to take on a new lifestyle change & go vegan. Jay shared the "22 Days Challenge" via his Life+Times website. The new diet will require him to only eat foods that are plant based for the extension of 22 days & of course Queen Bey will be partaking in the challenge. Today marks day one of the challenge & will end on Christmas Day & for any of his fans that was to join the challenge he will be giving updates on his website. As of right now he is unclear on what he will do at the end of the 22 days, either go semi-vegan, go back to eating meat or completely take on a full vegan lifestyle. Both Jay & Bey are off to a great start, they were spotted eating at vegan restaurant Real Food Daily earlier today before she performs at The Staples Center for the tour stop on The Mrs. Carter World Tour.

Find out what Jay had to say after the cut.

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.

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